Madhura Bachal is a pioneer of Maharashtrian cuisine in the digital world. The young woman took a leap of faith back in 2009 when she started the very first YouTube channel dedicated to Maharashtrian cuisine. Over the years, Madhura has gained a following of over 4 million subscribers on her Marathi YouTube channel alone. Across different platforms, over 7 million people follow Madhurasrecipe.
Madhurasrecipe was the first Marathi YouTube channel to have crossed 4 million subscribers. This channel boasts of over 3,000 unique recipes with cumulative millions of views. While these recipes are largely Maharashtrian, Madhura has mastered almost any dish you can imagine, from international cuisine to desi street food. The good news is, with Madhurasrecipe, anyone can master cooking!
Madhura’s objective has always been to share authentic Maharashtrian recipes with the world, which she does in three languages – Marathi, Hindi and English. In fact, she is the only trilingual food creator in India. Madhura came up with the highly popular concept of “Angat Pangat” aimed at preserving authentic Maharashtrian cuisine.
As the pandemic brought the world to a standstill and everyone turned into a home-chef, Madhura’s reach spiked. Madhurasrecipe is now in more desi kitchens than ever before. Most people inherit authentic recipes from their mothers and grandmothers, and for those who haven’t, Madhura’s got your back.
Stepping out of the digital space, Madhura published her first recipe book in 2018 which made it to Amazon’s bestseller list. The same year, she launched Madhura’s Recipe Masala (MRM), a range of authentic Maharashtrian spices. MRM sells like hot cakes…err spices across India.
Madhura regularly collaborates with Google India and Facebook for food events. Her work has been covered across mass media – on news channels such as ABP Majha, ABP News and Zee Marathi, and in print in Loksatta, Sakal, Lokmat, Economic Times, Maharashtra Times and Hindustan Times. She writes for Loksatta’s “Chefkhana” and Maharashtra Times’ “Swadisht Maharashtra” columns. Her interviews and recipe shows were also broadcasted on Radio City, Big FM and National Radio.
Madhura’s Journey
People say, “when life gives you lemons, make lemonade!”; I on the other hand was more focused on turning those lemons into achaar, lemon rice, lemon muffins, and much more! My name is Madhura Bachal, I am a YouTube chef and a businesswoman.
